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Is Club Membership Dead?

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Club Membership sign

After almost a decade of decline following the global financial downturn, golf club membership in the United States and the UK is stabilizing. 

But there’s a problem. The growth is almost entirely among older generations, with Millennials and younger generations stagnating.

So is the club membership model dying – or can clubs on both sides of the Atlantic evolve to answer the needs of today’s customers, including younger generations?

Discover the future of club membership