Can Topgolf grow on-course participation?

The phenomenon that is Topgolf continues to grow globally, attracting more than 20 million customers annually to nearly 60 venues.

Can the Topgolf experience tempt customers to take up green grass golf – and what do courses need to do to attract and convert off-course prospects?

Syngenta Growing Golf tries the Topgolf experience in Florida, talks to the National Golf Foundation about why off-course participation is surging and learns how a successful UK operator is aiming to convert off-course customers into on-course players.